Before making a final decision and signing anything, ask questions and read the fine print. Not all policies are the same. Also, not all costs are the same. Be sure you know what you are getting and how much it will cost before making a commitment. Know what you need and what is being offered. Consider also how much you can afford to pay.
There are two basic types of coverage. There is term and whole life, or some call it permanent. With term insurance, you get more coverage for less premiums. However, the term is written for a specific period, such as 10, 15, or 20 years. If the insured doesn't die within that term, nothing is paid out at all. With whole or permanent coverage, some amount is paid upon death. However, the amount of coverage is a fraction of that available with term policies.
One sure thing in life is death. Coverage doesn't protect the insured, but does protect the ones left behind. It allows them to move on with security after the insured is gone. The more obligations they have, the higher the amount of coverage needed. This includes number of dependents, cost to maintain the current standard of living, and any debts owed. The age of the insured, the number and age of dependents, and the amount of assets and liabilities affects the amount of coverage needed.
For the young family who has lots of obligations, possibly young children, and few assets, and may have a limited income, term insurance may be the best deal. They can get a much higher level of security with a much lower premium. The drawback here is that if the insured lives past the term of the policy, there will be no payout. Still, the security of knowing the family will be provided for may make it worthwhile. Insurance is primarily designed for security, not for investment.
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