What Makes a Good Online Life Insurance Lead?

First of all, time is money. So even if you, as an agent, can get a million leads for free, you will have just wasted hours of calling and marketing time trying to make a living and hopefully even more than just a living. You see, just because an online lead supplier can offer a 100% guarantee, does not mean that you have a no loss opportunity. Besides, even with that 100% guarantee, there is no way you will ever be able to return all the leads you get since most of them will be considered "valid" leads. Valid meaning that the basic information on the lead will be for the prospect you are calling. And that prospect will have requested information.

The problem with most online leads is, what we call, the "target value" of the lead. What does that mean? Well, simply, you do not really have much information on the prospect you are calling (besides their name, phone number...) In other words, where did this lead come from? What motivated the prospect to search for insurance? Does the prospect just want information? Did they just happen to stumble upon a convincing banner ad and decided to request information on insurance only to quickly forget about it two minutes later? Was the prospect called by a calling farm? What keyword did they use to request the insurance lead? That is a lot of important information that will be missing or just be non-existent when you get your insurance leads. Most insurance lead suppliers will either have no idea of the origin of lead or will not want to or be able to share the information with you.

What makes a good insurance lead?

Well, first of all, a good insurance lead comes from a prospect who is truly interested in the insurance they are inquiring about. Interested meaning that they have a general sense that they need to cover a need for insurance in the very near future. Another good aspect of a lead is the "target value" of the lead. What were they looking for? Yes, we know they may want life insurance, but what kind? And I am not just talking about products here (whole life insurance, universal life insurance, term life insurance....) In other words, is this for a senior, a child, a parent, a grandparent a sick relative..? All that information is very important in your approach to a prospect and should be available.

Other aspects to good leads are the origin of the lead. Were they acquired through PPC ads, banners, partner sites, social networks...? The way the leads were acquired can make a huge difference in the quality of the prospect you will be calling or e-mailing. The closer the lead is to the decision, the higher the quality.

A good lead certainly does mean that the prospect gave you a phone number. We actually have not found that this makes much of a difference in the quality of the lead. Sometimes a valid e-mail address is sufficient.

Where can an agent or broker get quality insurance leads?

There really are only two main ways to get quality insurance leads. The first is to buy them from a company that supplies more than just basic information and the second is to acquire them through your own marketing methods. Which is best? Both can be as good. It really all depends upon your marketing abilities and willingness to spend time generating your own leads.

The benefit of buying leads is, of course, that an agent can spend more time calling on prospect instead of marketing. If the leads are of high quality then that may work just fine. The benefit of generating your own insurance leads is that they will tend to be more targeted leads and you will have more control over a specific market you want to reach.

Find Your Online Life Insurance

Since provisions of different policies vary, it is important to be clear about any terms, agreements, and conditions of the policy. This should be investigated thoroughly before making any commitment. You will then be sure to have the best coverage at the best possible rate.

Before making a final decision and signing anything, ask questions and read the fine print. Not all policies are the same. Also, not all costs are the same. Be sure you know what you are getting and how much it will cost before making a commitment. Know what you need and what is being offered. Consider also how much you can afford to pay.

There are two basic types of coverage. There is term and whole life, or some call it permanent. With term insurance, you get more coverage for less premiums. However, the term is written for a specific period, such as 10, 15, or 20 years. If the insured doesn't die within that term, nothing is paid out at all. With whole or permanent coverage, some amount is paid upon death. However, the amount of coverage is a fraction of that available with term policies.

One sure thing in life is death. Coverage doesn't protect the insured, but does protect the ones left behind. It allows them to move on with security after the insured is gone. The more obligations they have, the higher the amount of coverage needed. This includes number of dependents, cost to maintain the current standard of living, and any debts owed. The age of the insured, the number and age of dependents, and the amount of assets and liabilities affects the amount of coverage needed.

For the young family who has lots of obligations, possibly young children, and few assets, and may have a limited income, term insurance may be the best deal. They can get a much higher level of security with a much lower premium. The drawback here is that if the insured lives past the term of the policy, there will be no payout. Still, the security of knowing the family will be provided for may make it worthwhile. Insurance is primarily designed for security, not for investment.

Why Online Life Insurance Makes the Most Sense

Whole life means that the insured's entire life gets coverage. With the help of simple online research, individuals can find free online life quotes.

Purchasing life insurance online saves a lot of time.

Help from various sources:

Some online life insurance sources help prospective policyholders through the entire shopping process for good life policies. People who go online can find that there are plenty of online life insurers providing various types of plans. They can easily get telephone numbers from these web sites and get in touch with customer service representatives.

In addition, federal web sites provide valuable information on regulations in America. Even insurance agents can be of immense help when selecting a life policy. They are people who give advice on the premium amounts, based on life stages.

If individuals think that they are ready for purchasing policy, it is best that they shop around. They need to remain in touch with as many firms possible. Almost all the leading life insurance providers have their own comprehensive web sites offering elaboration and details about their insurance policies.

Steps towards a good Life insurance:

It is important to make a proper comparison of various life coverage plans and then talk to respective agents. It is also necessary that buyers get details about the prevalent rates of policies. This is because online brokerages save up to 75% of premiums. They do not provide biased advice, as they are not in legal bonding with any particular company.

Individuals can save up to 20% of the premium if they pay annually.

The premiums for smokers' policies are greater. Attend to health issues, if any. Obese people pay higher premium as they are more prone to health hazards. Most insurers think that obese people have shorter life span. Therefore, it is wise to maintain proper health. During medical examination, it is wise to reveal any information about hereditary diseases, if any. Otherwise, the insurer can cancel the policy.

People working in high risk jobs also pay higher premiums. Age is also a major factor that affects rates for online life insurance. Young people pay lower premiums. Hence, it is a good idea to purchase life coverage at an early age.

It is best to request at least three or four life quotes when comparing premiums and plans that different online firms offer. The first thing that individuals need to compare with respect to life insurers are the premiums that they may have to pay. It has to remain as low as possible. These aspects would help in calculating the exact insurance amount that a person may need. You can get your quotes now just by using the resources below.